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Rajinikanth Tamil Nadu market shrinks - Will Kalki Nag be a saviour or do a Lokesh ?


 

As Rajinikanth market share in Tamil Nadu is shrinking, will Nag Ashwin who gave a Hit Kalki that entered the Rs 1000 cr club as next Director recover Thalauvar market or be another over hyped Lokesh ? Read on:

Rajinikanth’s films, including the latest Coolie, underperform in Tamil Nadu. 

At 75 years of age, Rajini still has a substantial market in all languages. But when we see his recent films, compared to other areas, the movies are not doing well in Tamil Nadu.

Kabali, with poor WOM, managed to set very big numbers in all other areas, but in Tamil Nadu, the numbers were not that huge. During the Petta vs. Viswasam clash, the former outshined Viswasam in all areas.

But Ajith’s Viswasam takes a clear lead in TN. Jailer, which set new records everywhere for Kollywood, failed to beat Ponniyin Selvan 1 and did not cross the 200 Cr mark as well.

Now, Rajinikanth’s Coolie underperforms in Tamil Nadu. Yes, it had a weak/below average WOM, but comparing to other areas’ performance, it should have collected at least 170 Cr in TN.

But reaching 150 Cr itself looks like a tough task for the film. Till now, it collected 132 Cr gross in 11 days in TN. All films of Rajinikanth in recent years are doing 10-15% lower on expectations in the main market of Tamil Cinema.

#Coolie 11 Days Box Office Collection :- Tamil Nadu : ₹129.25 Cr Andhra & Nizam : ₹63.00 Cr Karnataka : ₹38.20 Cr Kerala : ₹24.10 Cr Rest of India : ₹40.00 Cr Overseas : ₹170.35 Cr / $19.47 Mn Total Worldwide Gross : ₹464.90 Cr

Strong industry buzz points to Nag Ashwin, known for Mahanati and Kalki 2898 AD. Sources claim Ashwin recently narrated a script to Rajinikanth, who reportedly approved the idea and asked him to develop it further. Fans are excited about the possibility of this collaboration, though reactions remain mixed. Rajinikanth’s Coolie received criticism online despite high expectations, while Ashwin’s Kalki 2898 AD, though successful at the box office, faced divided opinions. Some fans believe the partnership could create something special, while others are cautious. They argue that Rajinikanth’s collaboration with Lokesh Kanagaraj already turned into a disappointment with Coolie, and fear that Ashwin may also face risks with the superstar.


 

 

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