Bharathiraja- Rio Raj- Sandy film on March 7th / Vijay Antony concert tops search

Live music and concerts are becoming more popular, with a 43% increase in searches for events like Coldplay, Taylor Swif, Vijay Antony, and Diljit Dosanjh concerts according to Kantar India search report. here is a growing interest in thrillers, crime, and horror genres, while traditional action movies see a decline. Cricket continues to captivate the nation with 223.4 million average monthly searches, and a notable rise in interest in women’s cricket, which saw a 103% increase in searches. Other sports like Kabaddi, Hockey, and eSports are gaining traction, with Kabaddi searches increasing by 75% and Hockey by 40%, reflecting India’s expanding sports culture. The data suggests strong fan following for digital personalities in equal or even bigger proportions to actors and traditional celebrities. In General, National celebs, influencers and vloggers drove higher volume (3M, +47%) than global celebs (2M, +24%) and regional celebs (754K, -11%). Soumya Mohanty, MD, Chief Client Officer- South Asia, Insights Division, Kantar said: “The ‘India in Search’ report offers invaluable insights into the evolving search behaviours of Indian consumers. By leveraging Kantar’s search and social analytics capabilities, brands and marketers can better connect with their audiences and create more impactful strategies that resonate with the dynamic Indian market.”

Niram Marum Ulagil, starring Bharathiraja in the lead role, is all set to hit theatres on March 7, the makers announced on Sunday. Also starring Natty, Sandy, and Rio Raj, the emotional drama marks the directorial debut of Britto JB, who has previously directed several advertisements.ne story is set in Mumbai and has Natty headlining it, another is set to take place in Velankanni, Nagapattinam. "Rio Raj is at the centre of this segment, which navigates the lives of fisherfolk in the area. The third one happens in a housing board in Chennai with Sandy as lead, and the fourth story has Bharathiraja living in a village near Thiruttani. All of these stories have a small connection in them The ensemble cast of Niram Marum Ulagil also includes Yogi Babu, Vadivukkarasi, Suresh Menon, Aadukalam Naren, Mime Gopi, Vigneshkanth, Rishikanth, Kaniha, Namo Narayana, and Kaavya Arivumani, among others. On the technical team, Niram Marum Ulagil has Dev Prakash Regan as the music director, Mallika Arjun and Manikanda Raja as cinematographers, and Tamil Arasan as the editor. The film is a joint production between Signature Productionz and GS Cinema Internationa