Kaun Banega Crorepati marks 25 years with record 26-brand sponsorship line-up. Maruti Suzuki and the Aditya Birla Group have come aboard as Co-Presenting Sponsors, while the State Bank of India joins as Banking Partner and the Reserve Bank of India as Special Sponsor, underscoring KBC’s deep association with empowerment and trust.
The
Co-Powered By category features UPI, Ultratech Cement, Stable Money App, Asian
Paints, and Gowardhan Ghee, representing sectors from digital finance to FMCG.
Special Partners include Patanjali Dant Kanti, BHIM Payments App, Polycab India
Ltd., Dr. Fixit (Pidilite Industries), Vida powered by Hero Motocorp, and WinZO
Games.
Further
expanding its sponsor base, Associate Partners feature Amazon India, Kalyan
Jewellers, Godrej & Boyce, Laxmipati Sarees, Groww, Life Insurance
Corporation of India (LIC), National Stock Exchange (NSE), Plasto Tanks and
Pipes, Aashirvaad Select Atta, Director’s Elaichi, and Bikaji — reflecting the
show’s pan-India consumer connect.
The
season’s opening clocked 12.6 crore minutes of cumulative watch time—a
staggering 225% surge over previous seasons. Connected TV has emerged as a
significant growth driver, contributing nearly 30% of opening watch time—a 154%
surge over the previous two seasons—signalling a shift toward immersive,
large-screen viewing.
Bigg Boss
Malayalam Season 7 is presented by MyG Digital; co-presented by Berger Paints
and Healthy Grocer; co-powered by Sunrich Refined Sunflower Oil and MYK
Laticrete. Other partners include Regal Jewellers and Merino Laminates as
Special Partners, Dazzler Etertna as Beauty Partner, and Cera as Associate
Sponsor.
Shanthnu
Bhagyaraj Returns to Malayalam Cinema After 16 Years with Balti
After a 16-year hiatus, Malayalam cinema is set to witness the much-anticipated
return of Shanthnu Bhagyaraj in Balti, an action-packed sports thriller that
pairs him alongside the talented Shane Nigam. Directed and written by Unni
Sivalingam, the film promises a compelling blend of adrenaline-fueled sports
sequences and emotionally rich storytelling. More than just a high-octane
sports drama, the film explores themes of teamwork, resilience, and the
personal battles faced by its characters—offering viewers both thrilling action
and heartfelt moments.
Adding to the film’s unique appeal is an impressive ensemble cast, including
celebrated filmmaker Alphonse Puthren in a pivotal role as Soda Babu, along
with a powerful musical score composed by Sai Abhyankkar. With such a dynamic
lineup, Balti 2025 is shaping up to be a cinematic treat for fans of Malayalam
cinema.
Shanthnu’s return has been eagerly awaited since his last Malayalam appearance
in the 2007 fantasy drama Angel John, where he starred alongside Mohanlal.
Though widely appreciated, especially during its television run, Angel John
marked the beginning of Shanthnu’s focus on Tamil cinema, where he went on to
build a successful career. Speaking about his comeback, Shanthnu shared, “It’s
truly special to return to Malayalam cinema after so many years. This film is a
fresh experience for me, and I couldn’t have asked for a better role to step
back into the industry.”
The film industry is abuzz with the details of an exciting new project, a
high-octane sports action thriller written and directed by debutant Unni
Sivalingam. The movie, which is being produced by Santhosh T. Kuruvilla and
Binu George Alexander under the banners of STK Frames and Binu George Alexander
Productions, is generating significant anticipation.
The film's impressive technical crew and production team have caught the
attention of many. Young music sensation Sai Abhyankkar, known for his viral
hits, is composing the music and original score. This marks Abhyankkar's debut
in Malayalam cinema, and his collaboration with lyricist Vinayak Sasikumar is
highly awaited.
Adding to the stellar team is veteran cinematographer Alex J. Pulickal, whose
recent work on "RDX: Robert Dony Xavier" was widely acclaimed.
