Asa Producer you want the film to be approved by the top OTT players, then submit your script and wait for them to say an okay. If you have A lister hero and Director, then you can fix an amount for OTT but after release and three weeks later, OTT can fix a new price if your film collections is lower than expected. Ifthe collections are more than expected, can the Producer ask for bigger price ? NO. Recent exam[le is Thug Life. Price slashed from Rs 110 crores. As it prevails release dates can be done for A listers with OTT approvals. Example the shifting release date of Malayalam film Thudarum.
The new Trend of demands from the Digital Players in Indian Cinema is not healthy and encouraging. The digital players are dictating the release dates and they have imposed new rules to slash down the digital payment if the film fails to fare well in theatres. The latest update is that the Digital Players are asking the producers to initiate the proposal from the scripting stage. Some of the producers have sent bound scripts to the teams of Amazon Prime and Netflix to sell off the digital rights.
Considering the crisis in the market, some of the top producers have decided to start new projects only after they get an assurance or approval from the digital giants. Some of the young actors who have been struggling for success are mounting pressure on the producers to start the shoots. But the producers are in talks with the digital giants to sell off the digital rights so that a percentage of their investment can be recovered. The digital players are putting some of them on hold while some of them are getting approved. This is a new trend between the producers and the digital players.
Even with a good director, a talented actor, and a well-made film, box office success is never guaranteed. There are several examples of films that are now considered cult classics but flopped at the box office. Even in recent times, many such cases exist. Some blame online reviews, others blame poor marketing, and some simply chalk it up to bad luck.
At the end of the day, these failures impact the producer the most. If the film later becomes a cult classic, the director, actors, and other talents will be praised, but the producer often sees no real benefit. This is why a pre-release OTT deal can offer producers some much-needed relief.
Latest on Trisha post for Thalapathy Vijay is that the actress mother has liked a post in which Vijay is shown massaging the feet of her daughter. Reddit users say that it signals that Mom too like Trisha's relationship with Vijay. Some feel that this could affect the actor's poll chances. Jayanthi Kannappan Producer says that Trisha and Vijay are friends and co stars and nothing wrong in travelling together for weddings and having holidays. She said Vijay's wife is in London for her daughter's education.
