Aamir Khan enters Coolie v/s War 2 in North / Mammootty film on October 9

 Coolie Hindi is getting a raw deal in North markets as YRF the Producer of War 2 are using the clout and taken all premium slots in theatres. Sun Pictures has flooded Mumbai Metro with posters but the fact that they are a Madhrasi company and with a Madhrasi hero is playing out big . Aamir has reportedly called PVR-Inox boss Ajay Bijli directly, aggressively requesting premium showcasing for Coolie across the country, and has even pushed the multiplex chain to do a marketing tie-up with the Rajinikanth starrer in North India. The call has left the PVR-Inox team stunned. “Aamir has no financial stake in Coolie. This wasn’t expected,” said a source close to the matter to Bollywood Hungama.

Industry insiders believe this is less about friendship and more about business. War 2, starring Hrithik Roshan, NTR Jr., and Kiara Advani, and backed by Aditya Chopra’s YRF, is being positioned as the next mega franchise event. Caught in the middle is PVR-Inox, now walking a tightrope between two giants: YRF and Sun Pictures. The phone call from Aamir, insiders say, has caused nervous murmurs within the exhibition chain, given his long-standing relationship with Ajay Bijli and a history of last-minute interventions reported Bollywood Hungama

What should have been a straightforward release has now turned into a battleground of egos, leverage, and legacy. And as always in Bollywood, the real show begins off-screen. Interestingly, both Aamir Khan and NTR Jr. are doing a film on DadaSaheb, and the off-screen battle makes things even more intense.

In a statement released to the media, the spokesperson for Aamir Khan Productions set the record straight. “Neither Aamir Khan, nor anyone from his team is involved in the distribution of Coolie. Mr Khan has not made any calls to any exhibitor or distributor,” the statement read.

If rumours doing the rounds in the industry are to be believed, director Jithin K Jose’s much-awaited film Kalamkaval, featuring Malayalam superstar Mammootty and Vinayakan in the lead, is likely to release on October 9 this year. Sources in the industry claim that Dulquer Salmaan's Wayfarer .. Films, which is distributing the film, has informed theatre  . Mammootty plays a character with shades of grey in it. ..This is will be the first film to release after Mammootty went for medical treatment.