With Thalaivan- Thalaivi a HIt ,Tamil audience tastes show a pattern

 

Thalaivan Thalaivi achieved break even in day 3 itself

Day 1 - 6 crores

Day 2 - 10 crores

Day 3 - 10 crores

Total - 26 crores in 3 days.

Let’s look at them. See if you can spot a pattern.

1.     Kudumbasthan - A lower-middle-class man fights to pay off debts and rebuild his social life, discovering strength in vulnerability.

2.     Maaman - An uncle-nephew bond is tested when the uncle’s new wife feels sidelined, leading to emotional tension within the family.

3.     Tourist Family - A quirky Sri Lankan immigrant family survives through kindness, slowly transforming the lives of those around them.

4.     3HBK - A middle-class family chases their dream of owning a home in the city, facing setbacks that ultimately bring them closer.

5.     Paranthu Po - A reluctant father and his free-spirited son accidentally go on a road trip, rediscovering their bond and inner peace.

6.     Thalaivan Thalaivi - A turbulent couple confronts their emotional differences, only to build a deeper, more intense relationship through shared struggle.

So what do all these stories have in common?

• They’re all deeply rooted, and driven purely by content.
• They don’t rely on massive budgets or huge star casts, instead caring about content and engagement value.
• They don’t scream to be seen- they invite you in with a strong USP.

All six of these films were highly profitable, despite all of them being flawed (Barring Paranthu Po). They prove one thing clearly:

• To truly satisfy an audience, you don’t need to commercialize rooted stories.
• You need emotional value, a fresh-enough script, and a team that cares.

“The more rooted a film is, the further it will reach.”

Each of these films stays within its world and creates something beautiful out of emotional journeys and everyday struggles. After so many larger-than-life tales, it feels refreshing to see characters who may not live like us, but who feel like us. And that emotional connection is everything.

In fact, these kinds of films are now three times more popular than they were just a couple of years ago. Producers denied Oh My Kadavule right away simply because it’s a love story and not an action thriller.

Now do not think that Tamil audience are roting for Family dramas and so start producing family dramas. We have seen family dramas fall by the side in this year itself.

For an action - romance to click root the story in emotion that connect with audience. Keep aside the thought that only if you treat a subject from a commercial angle, will audience watch it.