Coolie‘s recently released Telugu version of the hit track “Powerhouse” has ignited backlash online, catching the makers off guard. While the Tamil original had gone viral across South India as a powerful anthem, the Telugu rendition is being slammed for lacking the same fiery energy. Listeners say the lyrics and delivery don’t match the vibe that made the original a sensation.
However The first single of War 2 is titled Oopiri Ooyalaga in Telugu, and it
strikes the right chord with audiences.
Amazon parcels arriving at customers’ homes are being wrapped in Coolie-themed posters, featuring Rajinikanth alongside other stars like Nagarjuna or Aamir Khan, depending on the region. This move brings the film directly into everyday life and is already trending online. If Sun Pictures’ campaign succeeds, the Amazon parcel strategy might become a new blueprint for Indian film promotion.
This initiative signifies a strategic pivot by Sun Pictures toward digital marketing. After ending its alliance with Netflix, the studio has embraced Amazon Prime Video for distribution. Reports suggest that Coolie’s OTT rights have been sold for around ₹120 crores, matching record deals in Tamil cinema like Leo. Upcoming Sun Pictures films like Jailer 2 will also debut on Amazon. With a pan-Indian cast that includes Shruti Haasan, Pooja Hegde, Upendra, Soubin Shahir, and Sathyaraj, Coolie is positioned as a major multi-language blockbuster. Industry analysts are projecting potential global earnings of ₹1000 crore, fueled in part by this bold marketing and record-breaking OTT deal
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