In shocker to OTT platforms and TV satellite channels. Aamir Khan did what he said would do after sucessful run of his film Sitare Zameen Par in Theatres . As he is the main actor and Producer, it was possible. Otherwise this rights called Digital rights is taken as part of actor;s salary along with cash in South. If sold he would have got Rs 125 crores upfront. The YOUTUBE viewer who watches the film will have to pay Rs 100 per view.Here are the biggest OTT deal prices offered to Bollywood films.
- Dunki: 155 crore
- Love And War: 130 crore | Singham Again: 130 crore
- Jawan: 120 crore | Animal: 120 crore
- Pathaan: 100 crore
- Sikandar: 85 crore
Netizens shared pics of Aamir Khan photographed with Turkey’s First Lady Emine Erdogan back in 2020 during his visit.
It is known that during Operation Sindoor, Turkey sent arms and ammunitions and its army personnel to Pakistan. Netizens are also angry that Aamir Khan did not come in support of Operation Sindoor except for a tweet just ahead of the film's trailer launch.
Netizens reacted in the following way.
Social media users have been campaigning against Aamir Khan and calling for his latest film's boycott by calling him a friend of Turkey.
"He who is a friend of Turkey is a traitor to the country, the stars are on the ground, he has to be brought down to earth," said a user on X in Hindi.
"Remember when Aamir Khan had gone to Turkey & Met the Turkish First Lady?? So Now you know what has to be done with his latest movie Sitare Zameen Par," another user posted on X, sharing their video.
Commenting on the launch, Actor-Producer Aamir Khan stated, "For the past 15 years I have been struggling with the challenge of how to reach audiences who do not have geographical access to theatres, or those who are unable to make it to theatres for various reasons. Finally the time for the perfect storm has come. With our government bringing in UPI and India becoming no 1 in the world in electronic payments, with internet penetration in India having grown dramatically and growing everyday, and with YouTube being on most devices, we can finally reach vast sections of people in India, and a significant part of the world. My dream is that Cinema should reach everyone at a reasonable and affordable price. I want people to have the ease of watching Cinema when they want, where they want. If this idea works, Creative voices can tell different stories breaking geographical and other barriers. This will also be a great opportunity for younger creative people entering the field of Cinema. If this idea works, then I see this as a win-win for all.”
Gunjan Soni, Country Managing Director, YouTube India, highlighted the strategic significance of this partnership. "The digital launch of Sitaare Zameen Par exclusively on YouTube underscores a significant step towards democratizing Indian film distribution at a global scale. YouTube is already a key digital destination for premium content, and we’re excited to offer filmmakers and content owners not only our unparalleled digital reach but also the control and flexibility to meet their audiences where they are. Today's launch is far more than a release - YouTube is laying out the red carpet for Indian cinema to stride onto the global stage.”
In India, approximately 476 million active users watch YouTube, making it the country with the largest YouTube audience. This is significantly more than the second-largest market, the United States, which has around 238 million users, according to DemandSage. YouTube has a massive reach in India, with 4 out of 5 internet users aged 18+ accessing the platform. This includes users in Tier 2 and Tier 3 cities and villages, expanding access to films beyond traditional avenues. Films like "Sitaare Zameen Par" which delivered directly to this large audience, primarily via mobile phones, which are popular in remote areas is testing new waters. If the revenue from YT exceeds that OTT + TV rights offer, the streaming giants would be in trouble. To reach even broader and newer audiences in India and globally, Sitaare Zameen Par will offer subtitles and dubs in key languages.
C