Ragi Bites Choco Sticks for Kids from Tata Soulfull

Tata Soulfull, a leading brand in the Better-for-you snacks and Breakfast Cereals segment from the house of Tata, has expanded its snacking portfolio with the launch of Ragi Bites Choco Sticks. With delicious chocolate cream filling inside a crunchy wafer made of Millets, this treat is a delight for both kids and mothers alike. Tata Soulfull is a brand from Tata Consumer Soulfull Pvt. Ltd. (wholly owned subsidiary of Tata Consumer Products Ltd.). With this new launch, the brand is aiming to strengthen its presence in the kids’ segment under its flagship brand, Ragi Bites - a wholesome snacking brand. The key differentiator for Ragi Bites Choco Sticks lies in its formulation. With the goodness of Millets and completely free from maida (refined flour), it is a wholesome choice for children. The product features a combination of super-chocolatey cream inside a crunchy millet-based wafer, catering to the taste preference of kids, and earning the approval of mothers as it contains millets that are known to be nutritionally dense & has significantly less added sugar as compared to the leading competition. The product will be available in a delicious chocolate flavour variant and comes in economically priced SKUs of Rs. 5 (MRP incl. of all taxes) for a single stick (9.5 g) and Rs. 150 (MRP incl. of all taxes) for a jar of 30 sticks, ensuring accessibility through Tata Soulfull’s wide General Trade channel as part of its mission to make 'desh ke millets' available to consumers nationwide in convenient and affordable formats. Speaking on the launch, Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull said, "We are delighted to announce the launch of the Tata Soulfull Ragi Bites Choco Sticks, at an affordable price point of Rs.5 combining the deliciousness of chocolate with the nutrition of millets. With this launch, we aim to increase the accessibility to millet-based products, and further strengthen our presence in the kids’ snacking category. The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are convenient and affordable. Tata Soulfull is dedicated to creating innovative millet-based products that align with modern consumer lifestyles. For Ragi Bites Choco Sticks, we developed a unique formulation, which retains the crunch factor of the product while preventing easy breakage of the product which is a consumer pain point in the category. With this launch, we aim to move towards making nutritious snack options, available and accessible to all.” Tata Soulfull is committed to promoting 'Desh ke Millets' such as Ragi, Jowar & Bajra, in contemporary forms, reaching every Indian household through a range of products including Millet Muesli, Ragi Bites breakfast cereals, and Masala Oats+. With India’s largest value-added millet processing factory at Bidadi in Bengaluru, the brand continues its endeavour to innovate and introduce products that are crafted to cater to the evolving tastes and preferences of consumers, while retaining the essence of these ancient grains.

Naga Chaitanya film bets bigger - Hollywood Producer joins Mohanlal film

Pre-production is as important as production, particularly for films that are based on real incidents and are made in original locations. Naga Chaitanya’s 23rd film to be helmed by Chandoo Mondeti and produced by Bunny Vas under the guidance of legendary producer Allu Aravind who presents it. The makers are leaving no stone unturned to give a new experience to the audience across the country. For that, they adopted a new approach. To begin the pre-production, team #NC23 explored coastal Andhra Pradesh and visited K Machilesham village in Srikakulam. Producer Bunny Vas said, "The director was keen that we should not work on this story sitting in Hyderabad. We are taking this pre-production forward with a lot of care by studying the people and atmosphere." Director Chandoo Mondeti said, " Our pre-production begins now after coming to this village and observing every minute detail." Hero Naga Chaitanya said, " We are in this village to meet the characters, study their body language… know the texture of the village and understand their lifestyle." Taking it to the next level, team #NC23 took to the sea to understand the worklife of the fishermen. The entire journey is presented as a documentary called The First Cut Documentation. It’s an exciting expedition, we must say. Like never before in Tollywood, a hero visited locations and interacted with people, before starting the shoot. Naga Chaitanya is showing his special interest in the project by taking part in the pre-production works.

The makers of Vrushabha, which boasts of top actors like Mohanlal and Roshan Meka and that which marks the launch of Zahrah S Khan and Shanaya Kapoor on a pan-India level, have now roped in Nick Thurlow as the Executive Producer of their film. Nick Thurlow, who’s known to have produced and co-produced several Hollywood films in the past, acquired laurels for academy awards winning films like Moonlight (2016) and Three Billboards Outside Ebbing, Missouri (2017) With Nick Thurlow now on board, Vrushabha merits itself as a superior quality film being made on the lines of Hollywood cinema. To showcase the grandeur and the massive scale on which the film is being made, the makers released a 57-second video, displaying the architectural model of the set, meticulously making the crew well versed with the technicalities, the paraphernalia and the protocol to be followed during the entire shooting schedule of the film. Vrushabha stands to be the first film in India to adopt this style usually followed by filmmakers from Hollywood. Nick Thurlow shared, "Vrushabha is my first Indian film and I’m very very excited. As an executive producer, I will be looking into the different aspects of filmmaking including creativity. This is my first brush working in a multilingual film that too outside my country and I am absolutely thrilled. Every film is a new experience for me, giving me something to learn and with Vrushabha I am sure the experience will be extraordinary." Producer Vishal Gurnani shared, “With Nick Thurlow having teamed up with us, one can only imagine the gigantic scale and grandeur with which our film is being made. Vrushabha is amongst the first Indian films to be made at a scale on par with Hollywood films, and we are fortunate to have someone of Nick's stature and credibility join Team Vrushabha" Vrushabha is the Pan “India high-octane father-son drama", starring Megastar Mohanal & Roshann Meka, Shanaya Kapoor and Zahrah S Khan in the lead along with Srikanth Meka and Ragini Dwivedi. The film is High on emotions and VFX, the film is an Epic Action Entertainer transcending generation. Touted to be one of the biggest films of 2024, Vrushabha is presented by Connekkt Media and Balaji Telefilms in association with AVS Studios. The film is directed by Nanda Kishore and produced by (for AVS) Abhishek Vyas, Vishal Gurnani, Juhi Parekh Mehta and Shyam Sunder (First Step Movies), produced by (for Balaji Telefilms) Ektaa R Kapoor and Shobha Kapoor, produced by (for Connekkt Media) Varun Mathur and Saurabh Mishra. Shooting simultaneously in Telugu & Malayalam and will release in Telugu, Malayalam, Hindi, Kannada and Tamil.

Vikranth -Mehreen Pirzada Spark Life tesaer out and Cook with Comali Murgadoss film launched

Spark L.I.F.E is high budget action thriller starring new entrant Vikranth, Mehreen Pirzada and Rukshar Dhillon are playing lead roles in the film. The recently released first look poster has grabbed everyone's eyeballs. This ambitious project got good buzz in the audience. The 'Spark The LIFE' teaser video is 2 minutes and 2 seconds long, and it appears that Vikranth has chosen a high-octane action route to excite the audience. The teaser begins with fire, dead bodies, and a lot of bloodshed. Vikranth is introduced through the fire, and the rap song captivates everyone. The glimpses of action, romance, and investigation pique our interest. Vikranth appears to be done some high-octane scenes in the flick. The film is technically excellent, and the teaser promises an exciting thriller with commercial elements. Hesham's score and visuals elevate this teaser to new heights. The action is well-paced, and Mehreen Pirzada and Rukshar's enchanted romance looks stunning. The film's makers didn't compromised, and it shows in every shot. The film has completed the entire shoot and the team is currently busy with post production works. New entrant Vikranth is being introduced as a hero with this psychological action thriller. The film is directed by Deaf frog productions and it is also bankrolling the project. Most happening music director Hesham Abdul Wahab of Hridayam fame is scoring tunes for this unique thriller. Deaf frog productions producing this high budget psychological action thriller. The film’s creators are not at all compromising in terms of quality or content. The glimpses of Malayalam actor Guru Somasundaram and the stellar cast Nasser, Suhasini Maniratnam, Vennela Kishore, Satya, Srikanth Iyyengar, Annapurnamma, Raja Ravindra, and many other well-known actors can be seen. The film will be releasing in Telugu, Tamil, Kannada, Hindi and Malayalam languages.

he opening ceremony of Yogi Veer Pictures' film 'Thudipakut Meesai' produced by P. Ram and directed by MJ Ilan was held today at Ample Yard Hotel with a pooja. The film crew including Cook with Komali fame, Murugadoss, Santhanam fame, Maran, music director Srikanth Deva, and producer actor K. Rajan, actor Senthil, director Perasu and Madhu were the special guests. Thiagarajan were also present. Director said that the film is a message that falling in love is not wrong but one should think that it all in life and destroy oneself.

Indian 3 confirmed - Angad Bedi- Nora Fatehi in Telugu and Natty's WEB audio

Indian 2 is 100 % complete and third part is 75 % ready and after ten days work and two songs in Spain, the third part is over. Shankar is now in Los Angles doing the VFX. The third part came after Shankar saw that he had 6 hours of footage with him and so he sat with the writers to shape up the footage and make it into a third part of the film . The director felt that the final conclusion would come through only with the third part. Producers have decided to release both parts in the same year and so the film will be a 2024 summer release.

Angad Bedi who got lot of critical acclaim for his role in Netflic Lust Stories 2 segment directed by R Balki is making his South debut with Hi Naana the Telugu film starring Nani and Mrunal Thakkur ( co- star in Lust Story). Hi Nanna is an emotional drama movie directed by Shouryuv, which revolves around a father-daughter relationship. The movie is expected to hit the theatres on December 21 this year. The music for the film is being composed by Hesham Abdul Wahab who has previously worked on films like Hridhyam.

Norah Fatehi who shook a leg with Varun Tej way back in Loafer is now playing a vital character apart from performing a dance number. Varun Tej’s 14th film to be directed by Karuna Kumar of Palasa fame will be produced by Mohan Cherukuri (CVM) and Dr Vijender Reddy Teegala on a high budget under the banner of Vyra Entertainments. #VT14 . The movie #VT14 is set in the period backdrop of the 1960s in Vizag. The team will be taking extra care to get the milieu and the feel of the 60’s will be the highest-budgeted movie for Varun Tej.

Audio launch of Tamil film WEB was heldd. Web (WEB) is produced by VM Munivelan under Velan Productions. Directed by debutant Haroon, the film features Natty Natraj in the lead role. Shilpa Manjunath is playing the female lead. Karthik Raja has composed the music for this film. Sudarshan handles the cinematography of Christopher Joseph. KSK Selva is the executive producer. As this film is slated to release on August 4th, the music and trailer launch party was held at Prasad LabsChennai. Producers

Sanjay Kapoor daughter and Salma Agha daughter with Mohanlal

The presence of talented beauties Zahrah S Khan and Shanaya Kapoor promises to add a dose of glamour and spunk to this powerful Saga in Legendary Star Mohanlal’s VRUSHABHA. Shanaya Kapoor, daughter of Sanjay Kapoor makes her much awaited and talked debut in the film. She stars opposite Roshann Meka and plays a pivotal role who bridges the gap between Past and Present timelines of this Epic Action Entertainer. On the other hand, India’s Pop Diva Zahrah S Khan, the daughter of yesteryear star Salma Agha, also marks her Pan India debut in the film. Starring as the female lead opposite Roshann Meka in the period portion of the film, Zahrah plays a Warrior Princess and has some major action scenes in the film.After their success with critically acclaimed ‘Janhit Mein Jaari’ & ‘Hawaizaada’, Juhi Parekh Mehta the creative force and co-producer along with Vishal Gurnani and Abhishek Vyas found AVS Studios Pvt Ltd. Along with the release of ‘Sirf ek Banda Kaafi hai’, the socially committed filmmakers are also prepping for their upcoming film ‘Vrushabha’ with Malayalam Superstar Mohanlal

Producer, Juhi Parekh Mehta said, " We are elated to have Shanaya Kapoor on board for Vrushabha. Her debut has been much awaited by the audience and are thrilled to have her in our team. As for Salma Agha's daughter, Zahrah, I had watched her in Khoj and was impressed by her acting prowess. She is perfect to play the fearless warrior princess and can't wait to unveil her look." Director Nanda Kishore said, " Both, Shanaya and Zahrah are the perfect fit for their respective characters in terms of looks and skills. They are very talented and hardworking young actors and for me, as a director, I want to bring the best out of them. Our collaboration as actors and director is something I am eager to experience. Actor Shanaya Kapoor said, “I am highly excited to face the camera and begin shoot, there will be so much to learn and explore from this film. The storyline is a fascinating one which has stayed with me. Also, the film has all big names associated with it, and is being made on a massive scale, it’s the kind of role any young actor would be excited, and inspired to play. Especially so early in one’s career. It’s a dream come true. And with Mohanlal sir on board, I feel honoured to be a part of Vrushabha. Extremely grateful." Actor Zahrah S Khan said, " Vrushabha being my debut pan India release is a dream come true, I’ve always wanted to be apart of a film with such high level performers like Mohan sir & to share screen space with him is a treat for me as an actor, the look of the film and the scale is huge from the periodic section to the present day. I’m very excited to be paired with Roshan as I feel he’s got such striking screen presence. I’m eagerly waiting for everyone to see my character and the way it’s been shaped up, the credit goes to our director Nanda sir. Can’t wait for everyone to see this epic film come to life." Vrushabha is presented by Connekkt Media and Balaji Telefilms in association with AVS Studios. The film is directed by Nanda Kishore and produced by (for AVS) Abhishek Vyas, Vishal Gurnani, Juhi Parekh Mehta and Shyam Sunder (First Step Movies), produced by (for Balaji Telefilms) Ektaa R Kapoor and Shobha Kapoor, produced by (for Connekkt Media) Varun Mathur.

MSSRF book on 'Biodiversity and Importance of Mangrove Ecosystem' released

the book titled 'Biodiversity and Importance of Mangrove Ecosystem' was released in Chennai by the Hon'ble Shri Bhupender Yadav, Union Minister of the Ministry for Environment, Forest and Climate Change, Government of India. The book, authored by scientists from the M S Swaminathan Research Foundation (MSSRF), offers a comprehensive overview of the mangrove ecosystem in India. It is now available for young readers in English, Tamil, and Telugu languages and can be downloaded from the MSSRF website (www.mssrf.org).

The book features captivating visuals and straightforward explanations to introduce various mangrove species found across India, highlight the medicinal uses of mangroves, and showcase the diverse wildlife thriving in the ecosystem. It also emphasizes the environmental benefits of biodiversity and uses graphic representations to demonstrate how mangroves aid in addressing climate change. During the event, the Minister acknowledged the importance of making such resources accessible to the general public in Indian languages. Additionally, he visited the MSSRF office and engaged in discussions with the scientists. Dr. Soumya Swaminathan, Chairperson of the M S Swaminathan Research Foundation, stated, "MSSRF's efforts in coastal systems have focused on involving local communities in mangrove conservation. Without the economic involvement of the local community, conservation efforts cannot be sustained. Mangrove ecosystems are intricate and offer numerous livelihood opportunities while safeguarding coastal communities and sequestering carbon." Dr. R. Ramasubramanian, Senior Fellow of Coastal Systems Research, explained that the book aims to raise awareness among school-going children, enabling them to develop a better understanding of the mangrove ecosystem and its significance to humanity. The book covers topics such as mangrove distribution in India and worldwide, the diversity of flora and fauna, the impact of pollution, the role of mangroves in mitigating disasters like cyclones, and their economic value. The MSSRF focuses on mangrove restoration along the east coast of India, particularly in Tamil Nadu and Andhra Pradesh, which is why the book has been published in Tamil and Telugu. The foundation intends to translate it into more Indian languages in the future.

Sid - Chinmayi song in Vijay Devarakonda- Sam Khushi by Heesham is melodious

The makers of the upcoming film Kushi, featuring Vijay Deverakonda and Samantha Ruth Prabhu, released the second second single, Aradhya. As the promo promised, it is a magical love number between the leads after Marraige. This love ballad crooned by sensational singers like Sid Sriram and Chinmayi. The songs begins with magical lines "You're my sunshine. You're my moonlight. You're stars in the sky. Come with me now. you've my desire." And it slowly takes us into love realm of Kushi. The melodious songs explains the unconditional love between the leads and showcases thier life after marriage. The chemistry of Vijay and Samantha is as magical as the soothing tune. It will be an anthem for all the lovers who want to express love to one another. The song is composed by Hesham Abdul Wahab, who rose to fame with Hridayam. It is sung in Tamil and Telugu by Sid Sriram, Chinmayi. While Shiva Nirvana, the film’s director, wrote the Telugu lyrics, Madhan Karky wrote the Tamil lyrics. The Hindi version is sung by Jubin Nautiyal and Palak Muchchal. The Kannada version is sung by Haricharan Seshadri and Chinmayi. KS Harishankar and Shweta Mohan sang the Malayalam version. In every version, the feel and the magic are intact. Backed by Mythri Movie Makers, Kushi is scheduled to release in theatres on September 1 in Telugu, Hindi, Tamil, Kannada, and Malayalam. Kushi also stars P. Murali Sharma, Jayaram, Sachin Khedakar, Saranya Pradeep, Vennela Kishore, and others. Actors: Vijay Deverakonda, Samantha, Jayaram, Sachin Khedekar, Murali Sharma, Lakshmi, Ali, Sharanya Pon Vannan, Rohini, Vennela Kishore, Rahul Ramakrishna, Srikanth Iyengar, Sharanya Pradeep and others. Technical Team: Makeup: Basha Costume Designers : Rajesh, Harman Kaur, Pallavi Singh Art : Uttara Kumar, Chandrika Fights: Peter Hein Writing Contribution : Naresh Babu.P PRO: Yuvraaj Publicity : Baba Sai Marketing : First show Executive Producer : Dinesh Narasimhan Lyricist & Choreographer: Shiva Nirvana Editor : Praveen Pudi Production Designer : Jayashree Lakshminarayanan Music Director : Hesham Abdul Wahab DI, Sound Mix by Annapurna Studios, VFX Matrix CEO: Cherry Director of Photography : G. Murali Producers: Naveen Yerneni, Ravi Shankar Yalamanchili Story, Screenplay, Direction : Shiva Nirvana.