OG – Idli Kadai Views on Netflix till now
- OG received 3.2 million views in its first week (Oct 23–26) and 2.1 million views in its second week (Oct 27–Nov 2), totaling 5.2 million views over 11 days.
- Idli Kadai gathered 5.1 million views in just 5 days (Oct 29–Nov 2), nearly matching OG’s 11-day total.
Idli Kadai getting more views than OG on Netflix has surprised fans and industry watchers, especially since Pawan Kalyan’s film had a much bigger OTT deal and is part of a franchise film, which usually demands strong digital performance.
From a business point of view, OG was expected to attract massive viewership, but it hasn’t met those expectations so far, and it needs to maintain consistency in the coming days to increase its views.
OG’s theatrical rights in Nizam were sold for 55 crores, and against this, it managed to earn a share of 48.5 crores. In the ceded region, it closed its run at around 17 crore share, while the breakeven target was more than 20 crores. Even in Andhra, all territories suffered losses.
Speaking about Andhra, Uttarandhra’s rights were valued at 20 crores, and the Sujeeth directorial closed its run at a share of 16 crores. In Guntur, theatrical rights were valued at 13 crores, but the biggie earned a share of 10.6 crores. West Godavari closed at 8.8 crores against a breakeven of 10 crores. In Nellore, it closed at 4.7 crores, while rights were valued at 6 crores. The share of the Krishna district is reportedly 9.7 crores, while the breakeven target was 11 crores. Even in the East Godavari region, buyers have suffered losses.
Vedan, who received the Kerala State Award for the song 'Kuthanthram' in Manjummel Boys, is currently facing serious allegations of sexual assault. The announcement has left many questioning the ethics and credibility of the state awards, especially given that previous contenders were reportedly sidelined in earlier years due to ongoing legal cases. Prakash Raj the Chairman of Jury who headed the committtee that gave him the award is a known anti BJP man and Vedan's anti Modi “Voice of the Voiceless” in 2019. led to BJP asking for NIA probe.
While several artists and political figures, including Congress MP Hibi Eden, have publicly congratulated the rapper, many others expressed disappointment and anger, arguing that the move sends a damaging message to society. Critics have also accused feminist organisations and women’s groups of maintaining a “conspicuous silence” on the issue. Adding to the controversy, the award came just days after the Kerala High Court relaxed Vedan’s anticipatory bail conditions, allowing him to travel abroad for performances. The Thrikkakkara police have already submitted a final report on the case.
The song 'Bhoomi Vazhunnidam' by Vedan is included in the BA Malayalam fourth semester textbook of Calicut University. The "Vedan song" in Calicut University's BA Comparative Literature syllabus is the protest rap "Bhoomi Njan Vaazhunna Idam" (Earth Where I Live) by rapper Vedan, also known as Hirandas Murali. It is used in the module on new trends in comparative literature to analyze its themes of social injustice, caste oppression, war, and environmental issues, often in comparison with Michael Jackson's song "They Don't Care About Us".
- Artist: Vedan (Hirandas Murali)
- Song Title: "Bhoomi Njan Vaazhunna Idam" (meaning "Earth Where I Live")
- Course: Fourth-semester undergraduate Malayalam Language and Literature / Comparative Literature at Calicut University
- Module: Puthu Pravanathakal (new trends) under Introduction to Comparative Literature
- Themes: The song's lyrics address global issues such as the Syrian war, Palestinian genocide, the death of Aylan Kurdi, and the murder of Asifa in Kashmir, along with themes of caste oppression and environmental destruction.
- Comparative Analysis: It is studied alongside other works, such as Michael Jackson's "They Don't Care About Us," to compare themes of protest and resistance.
- The Left Democratic Front (LDF) government had provided stages for Mr. Vedan at its fourth-anniversary celebrations across the State, drawing huge crowds trending towards the young demographic.
