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Manickam and Co Gold Jewelery Nilakotai offer to writers as birthday gift.

 

M.V. in Nilakottai has announced this special scheme on their birthdays in order to promote the writers of Tamil works more than the popular screen stars. Manickam and Co Gold Jewelery House.
On the way from Madurai to Kodaikanal, a town called Nilakottai crosses Kodai Road and Nilakottai comes. Vattalakund will come next.

This fort is located at the lower part of Kodaikanal hill. Historical information that the name Nilakottai came from the fort built by Kulappa Nayak on this land is also related to this town.

Nilakottai is a municipality under Dindigul Parliamentary Constituency.

How did this idea come about? When Manikam spoke to Sridhar, the owner of Gold Jewelry House,

"Those who live beyond time are the leaders who worked for the country, the scientists who discovered scientific discoveries. Similarly, those who stand through time through their works are writers.

In that way, we gave such privileges on the birthdays of leaders like Anna, Kamaraj, Periyar without loss of wages and then on the birthdays of scientists. Now we're celebrating authors in that order. We're offering this offer on author birthdays throughout the year. For the first time, we are starting this celebration on the birthday of Sri Lankan writer A. Muthulingam.

Why did you choose A.Muthulinga in particular? when,

"The Sri Lankan Tamils ​​brought Tamil and Tamil culture to the whole world. So I respect them. I have a little interest in reading. In that way, I was amazed when I read A. Muthulingam's work. His life path and the works he created surprised me a lot. I first First I read his book 'Where God Began' and I was very surprised when I got to know about him and his life. His height kept increasing. His life with so many experiences seemed to be full of adventures.
So he has risen as a world writer. So we have decided to start with a Sri Lankan author first and announced the special offer on his birthday.

Is this offer generating business? Profit or loss? They ask that. Mainly we will suffer some economic loss. When all other jewelers are buying 916 jewels at a commission of 10 to 20 percent, we are the only ones doing this sale without buying anything. They don't get the happiness and satisfaction that we get more than the economic recession. Because when we hold up the leaders who have worked for the country and such writers, we make people talk about them and spread their fame among the people.

We celebrate writers on their birthdays and get people talking about them. Not only do we offer this offer in their name but we also provide free works written by them to people on the day of the offer. A. Muthulingam's works are given as gifts on those days to celebrate budding writers. We are happy to think of this as an honor and a social duty to him," he said.

When asked whose birthday sold the most jewellery,

"You will not believe that on the day of Periyar's birthday, our shop sold a large amount of jewelry. One of the reasons is that he is such a talked about leader.

In honor of A. Muthulingam's birthday on January 19, we have designed this three-day offering from January 18 to 20 to celebrate a variety of writers throughout the year. We have also published a calendar for the same.
We are distributing these calendars to inform people in advance on which day the offer will be so that people can stabilize their finances," he said.

When I asked A.Muthulingam, a writer living in Canada, about this,

"I am not a film actor. Not a politician. Not a big businessman. Not the head of a big corporate company. No other political influence. I am a Tamil writer. Very simple. Rather than the joy they do on my birthday, they celebrate a Tamil writer's birthday like this. I'm happy. I think that credit belongs to Tamil writers and Tamil language. It's a good thing that they keep doing this and it refreshes literary writers. That's what I feel even now. I'll keep writing. I'll write until I'm exhausted. Somewhere there's a reader who'll find my work. I'll keep writing until I'm there'' he said with a smile and ended briefly.

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